Two young engineers Mohan Balani and Gurmukh Khatri decided to start an enterprise for making monoblock pumps for irrigation. They left their jobs in Mumbai and reached Anand in Gujarat on 15th August, 1966, to start a pump manufacturing unit.

Anand was a small dusty town. made famous by Dr. Kurien through his efforts at setting up AMUL. They named their company 'Hi-Eff Pumps' and this brand soon became popular all over India.


Hi-Elf pumps tied up with big Indian companies like Ralliwolf and NGEF to make special pumps and equipment for defence and agricultural applications. It started marketing its pumps all over India and was recognized amongst the top five pump brands in India. The partnership spilt up in 1987 and Mohan Balani became the sole owner of the company.


With growing competition and availability of very low cost pumps for agricultural applications, the sales of Hi-Eff pumps started declining. In July 1992, Mr. Balani, met with a serious car accident which turned him into a total paraplegic and he was confined to a life in the wheel-chair. However, with the support of his family, he returned to an active working life in 1993. He shut down Hi-Eff pumps and started a new venture to manufacture PMDC Motors. Rotomag was incorporated in August 1993.


Rotomag was the first PMDC motor company in India to be awarded ISO 9001 certification. Product development team was formed to develop custom motors and reducers. Rotomag also developed motors and pumps for the Solar photovoltaic applications and was amongst the few companies in the world to manufacture Solar pumps till 3 HP. Rotomag was chosen by the Indian Ministry of Non-conventional Energy Sources for deployment of solar photovoltaic pumping in rural India.


Our founder Mr. Mohan Balani passed away in 2003 but his legacy and vision of making Rotomag a globally recognized, quality driven company continues to drive all of us at Rotomag.

We decided to set up our second plant in 2003 with latest processes, additional capacity & new equipments to cater our global customers.


Rotomag forms a joint venture with Motive srl, Italy to manufacture AC motors and gearboxes in India.


Launch of new range of motors for floor care and hydraulic powerpacks. UL approval of PMDC motors(M Series).

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